Do Mobile Phone Comparison Sites & Apps still have a Future?

Do Mobile Phone Comparison Sites & Apps still have a Future?

Faced with the growing number of mobile applications, 2,200,000 on the App Store and 2,800,000 on the Google Play ( source Statista, March 2017), some are beginning to doubt the need to invest in apps today. 'hui.

The rate of downloads:

The first point to observe is the trend in the number of downloads. The graph below shows the evolution over the last three years: 2014, 2015 and 2016 and we see the growth in downloads, especially for the Google OS ( source App Annie , the specialist in Apps & Analytics Analytics solutions. blinds).

Turnover generated by apps:

Knowing that the number of downloads is growing is a very good indicator for measuring user appetite and their app needs. Another additional indicator is linked to the turnover generated by these apps. App Annie also shows that app sales continue to grow (2016 vs. 2017 growing on the App Store and Google Play).

Small note in passing on the profitability of iOS Apps, always higher compared to Android apps.

Even in the face of the mobile web, apps are winning:

A final point to consider is the distribution of time spent between the mobile web and mobile apps and the study conducted by Annie shows that apps largely dominate the time spent on a smartphone and that the mobile web is no match for "Apps".

The trend is optimistic and apps continue to be downloaded more and more. It's up to the editors to find the service, the idea to not only have an application downloaded but also be used and not uninstalled after a few days.